Meet our team

Cobus De Bruyn

Cobus De Bruyn

Head of Agriculture Client Value Propositions

I started my banking career in 1998 and have been in the agricultural finance sphere for 29 years. My passions are agriculture, strategy, innovation, and dealing with our clients in the agricultural sector. As Head of Agriculture Client Value Propositions (CVP), I am responsible for managing the CVP Team, enhancing our offering and creating solutions to address the pain points that agricultural businesses experience. It is our front-line staff and great partnerships that help us to execute our CVP successfully. We use our CVP to do good for individuals, businesses, communities and society.

John Hudson

John Hudson

National Head Agriculture

I have been involved in agricultural finance since 1991 and as an agricultural economist and agribusiness finance specialist. For the past 20 years I have taken on a leadership role and managed a team of agricultural specialists. As Head of Agriculture at Nedbank Commercial Banking my role extends far beyond funding and has everything to do with leadership, strategy, influence, networks, partnerships, innovation and the ability to foster change. This is critical as we strive for a competitive, vibrant, transformed and sustainable agricultural sector. 

Daneel Rossouw

Daneel Rossouw

Head of Sales Agriculture

I graduated from the University of Stellenbosch with a B Agric degree in Agricultural Economics and have been involved in agricultural finance since 1991. I currently lead a team of 13 agricultural specialists. This team supports our regional teams all over the country, and provides expert guidance to all agriculture-related requests, ensuring continuity, accessibility, and quick decision-making.

Coming from a farming background, I’ve always had a passion for agricultural finance, and joining Nedbank has given me the opportunity to be part of creating and leading Nedbank’s agric-specific focus within Commercial Banking, which has grown a lot over the past years. 

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